Leave with the three strongest client stories to build first.

Pricing

Start with one case study. Build a quarterly program when you're ready.

Three plans. Sprint is one finished package. System and Engine are sold annually, billed monthly.

Spotlight Sprint
$8,500one-time

One flagship case study package, built end to end. A focused first engagement. Delivered in four weeks. Credits toward System if you subscribe within 60 days.

  • Team interviews and full case study
  • Shareable preview + quote ask kit
  • Animated 60-90 second video
  • Sales one-pager and 5-slide deck insert
  • Quote and testimonial bank
  • 10 LinkedIn posts
  • One award or recognition recommendation
  • Four-week delivery
Default for steady client work
Spotlight System
$5,500/month

One case study per quarter, plus 30 days of LinkedIn and newsletter posts between projects. The default for firms with steady client work.

  • 4 full case studies per year
  • Quarterly case study planning session
  • Sales and RFP case study library
  • Continuous social and newsletter rollout
  • Up to 4 award submissions per year
  • Quarterly performance review
  • Dedicated quarterly account lead
Spotlight Engine
$10,000/month

A continuous case study and awards program. For firms with steady projects, larger BD teams, or serious award ambitions.

  • 8 to 12 case studies per year
  • Managed awards calendar
  • Monthly case study campaigns
  • PR and win announcements
  • Sales enablement refreshes
  • Quarterly insights memo
  • Embedded brand & messaging support

All System and Engine plans include month-to-month flexibility after the initial annual term.

The ROI math

One won proposal can pay for the entire year.

For firms with $50K+ engagements, Spotlight does not need to influence many deals to pay for itself. One additional won proposal can cover the annual investment, and the assets keep working long after each engagement ships.

73%
of B2B buyers say case studies and customer stories are the most influential content during evaluationSource: DemandGen Report, 2024
92%
of B2B buyers are more likely to purchase after reading a trusted review or case studySource: G2 & Heinz Marketing, 2024
13×
higher conversion when buyers engage with customer-story content during evaluationSource: Forrester, 2024
Common questions

Things firms ask first.

Will my clients actually agree to provide a quote?

Most clients are flattered to be asked, especially when they're reviewing a polished draft instead of being put on the spot in a call. We hand you the preview link and the ask; you forward it from your existing relationship. Response rates run far higher than any third-party interview ever did.

How does the Sprint relate to System and Engine?

Sprint is a focused first engagement designed to prove the service end to end. If you upgrade to System within 60 days, the full Sprint fee applies as a credit toward your subscription.

What if the project wasn't a slam dunk?

Imperfect projects often produce the most compelling case studies. We surface the real story including the friction, the recovery, and the ultimate outcome. Honest narratives convert better than polished ones.

Who owns the assets?

You do. Fully. Spotlight retains no rights to anything we produce on your behalf.

How is this different from a content agency?

A content agency starts with a blank page. We start with real conversations with your team — and quotes from the people who lived the project. The output is grounded in actual outcomes and verbatim language, never invented.

What if we don't have a new project to feature each quarter?

Most firms have more featurable work than they realize. We can interview different stakeholders on the same project, revisit past engagements with fresh angles, or build impact narratives around longer programs.

Not sure which plan fits? We'll tell you on the call.