Composite engagement · representative of CURE Agency client work
Spotlight gave us a quarterly case study rhythm where the stories were always fresh and the numbers were always ready.
Harbor had nine years of placement data and zero polished narrative assets. Every grant cycle their development team rebuilt the same story from scratch. Two of their three biggest funders renewed at flat amounts because nobody had refreshed the impact story in two years.
Spotlight stood up the Spotlight System cadence: one graduate story per quarter, plus a continuous amplification rollout to LinkedIn and a quarterly funder newsletter. Each story followed the same arc: a graduate, an employer partner, an outcome with numbers, and a proof point that mapped directly to a funder's stated priorities.
Within 12 months Harbor's grant win rate climbed from 38% to 92%, and they closed $2.1M in new and renewed funding directly tied to the case studies. The development director now opens every funder meeting with the most recent Spotlight asset. The nonprofit also won a national workforce award their team had wanted to pursue for three years.