Composite engagement · representative of CURE Agency client work
We knew the project mattered. We didn't know how to talk about it without sounding like we were bragging. Spotlight made the client the hero and we just had to send the link.
Northpoint had completed a high-visibility civic library on time and on budget. Internally, everyone agreed it was their best work in five years. Externally, there was a one-paragraph blurb on their site and a single LinkedIn post from the day the ribbon was cut. The project director had moved onto the next engagement. The marketing coordinator did not know which questions to ask.
Spotlight ran a 50-minute interview with the library director, a separate 30-minute conversation with the project lead, and pulled construction documentation from the firm's project archive. From that single source material we produced a long-form case study page, a sales-deck insert, a 75-second animated video, and a regional AIA award submission. The interview was scheduled, conducted, and closed within ten business days.
The case study page became the most-visited URL on Northpoint's website within a month. The animated video was used in three pitch meetings, all of which converted. The AIA submission won. By month nine, Northpoint's BD lead attributed $1.4M in newly signed fees to projects where the case study or video had been shared during the sales process.